Open the doors to The eXchange on Friday evening.  NAA mediaXchange 2011 kicks off with a reception for all in The eXchange, Landmark Ballroom.  Meet and greet attendees at the entrance, and be recognized on the entrance area thank you signage, additional signs and tent cards in the food and beverage areas, and your logo on the cocktail napkins.

Get the first full day of the conference off to a start by meeting and greeting attendees as the sponsor of the breakfast. Be recognized on signage at the entrance and the food and beverage area, including your logo on the coffee cups as attendees get that first morning cup of their favorite.

As the conference first turns to the business of the newspaper media, attendees will convene for two General Sessions (speakers to be determined).  The Opening General Session Sponsor will be recognized with signage at the entry to the general session, two signs or banners inside the Session Room, and by the moderator during the presentations. 

Lunch is the time for all to gather in The eXchange, Landmark Ballroom.  Meet and greet attendees at the entrance, and be recognized on the entrance area thank you signage, additional signs and tent cards in the food and beverage areas.

As the Advertiser Roundtables and Buzz Sessions break for the day,all are invited to gather in The eXchange for drinks and light snacks.  Meet and greet attendees at the entrance, and be recognized on the entrance area thank you signage, additional signs and tent cards in the food and beverage areas, and your logo on the cocktail napkins.

Topics TBD - Sponsor recognized in the program listing, on signage outside the door, can provide handout material or gift in the session room and be introduced by the moderator.

Get the second full day of the conference off to a start by meeting and greeting attendees as the sponsor of the breakfast. Be recognized on signage at the entrance and the food and beverage area, including your logo on the coffee cups as attendees get that first morning cup of their favorite.

This annual tradition continues, with a keynote speaker along with recognition of the incoming and outgoing chairs of the NAA Board of directors.  Meet and greet attendees at the entrance, and be recognized on the entrance area thank you signage, additional signs and tent cards in the food and beverage areas, and your logo on the cocktail napkins.  Sponsor will have a reserved table up front to host your colleagues..

Following the Annual NAA lunch, dessert will be served at The eXchange.  Meet and greet attendees at the entrance, and be recognized on the entrance area thank you signage, additional signs and tent cards in the food and beverage areas, and your logo on the cocktail napkins.

The General Session Sponsor will be recognized with signage at the entry to the general session, two signs or banners inside the Session Room, and by the moderator during the presentations. 

When the day's sessions break for the day, all are invited to gather in The eXchange for one last networking before the Fun Night, for drinks and light snacks.  Meet and greet attendees at the entrance, and be recognized on the entrance area thank you signage, additional signs and tent cards in the food and beverage areas, and your logo on the cocktail napkins

Venue and recognition TBD

Social media is not only a tool newspapers are using in their own products, but becoming a staple at conferences in all fields.  NAA mediaXchange will be on the leading edge, with the "Tweet and Pix" Wall featuring live feed on an array of flat panel monitors, and "mXc11 Social, the new attendee marketing tool exhibitors and attendee will use to spread the word about the event. 

Details to come.

With the success of the 2010 mobile app, it's clear many if not most participants are "smart phone" equipped.  Help us create a "Check In" app for NAA mediaXchange 2011 to engage attendees, exhibitors, sponsors and speakers.  A great chance to showcase the tools you are providing newspaper media companies to support audience and advertising development.  A combination of sponsorship payments and in kind support can make this happen for your company.

Work with NAA to secure registrations while showcasing your technology for outbound recorded calling.  A combination of sponsorship payments and in kind services will make this happen!

Wireless internet is more broadly used at mediaXchange every year!  NAA will again provide complimentary wireless throughout, the sponsor will be recognized in all promotion and instructions, designate the SSID and the default landing page.

The mediaXchange mobile website and device specific "apps" were used throughout the conference for attendees to plan their day and find where to go.  A combination of sponsorship payments and in kind services can make this happen for your company.

Anticipating forty major companies sending their newspaper media buyers to NAA mediaXchange, we are building meeting rooms for them to engage with their newspapers partners.  The Advertiser Lounge sponsors will have exclusive access to the secured, newspaper - executive only meeting area, branding at the entrance to Marsalis Hall, and branding for the reception, waiting area and other amenities provided for these key newspaper customers.

Meeting rooms available Saturday, Sunday and Monday.

Provide a relaxing amenity to mediaXchange attendees, meet and great as professional massage therapist provide a welcome service.  Work with NAA to find the visible location that meets your unique marketing objectives at mediaXchange 2011.

Each attendee will receive a registration package, along with their badge holder and program.  Brand your company on this visible amenity that will be seen throughout the conference area throughout the show.

Every  participant at NAA mediaXchange will need their badge for all events -- most prefer to wear lanyard to clipping to their jacket.  Your brand can be "walking around" everywhere!  NAA can secure lanyards, or provide your own (to NAA specifications) and save $1500 on the sponsorship fee while still crediting the full amount to your sponsorship level! 

NAA mediaXchange attendees will walk all over your brand!  Up to fifty 2'x2' decals will be affixed to the carpet through the common areas (Reunion, Trinity and Landmark lobbies) with your message, leading attendees right to your booth in The eXchange!

From the registration desk, in the main hallway past the general session room and exhibit hall, and continuing to the breakout and luncheon rooms, positions have been identified for standing signs.  

$800 for the first sign, $500 for each additional with the same graphic.  You supply art, we do the rest.

As attendees move from the conference hotel lobby to the conference area, there are prime banner positions approaching registration, the entrance to the sessions and towards The eXchange. Up to 12 attention getting banners will be hung, 5'w x 3' 3' h. 

Add a second banner, complete with grommets, ready to hang in your booth for only $400 additional.

Three, and only three positions available for website sponsors, these appear on every page within the mediaXchange.naa.org website AND on the new mediaXchange tab on the NAA Facebook company page launching next week.  Commit early, the ads will run as soon as you sign on and remain until mediaXchange 2012 takes over the website.  You can change your ad monthly to keep fresh.

Provide a single sheet, 8 1/2" x 11" promotional piece to be included in the mailing to registrants (February 15 Beth?) with their badge, and a second mailing to all others registered by March 10. Plan on 600 pieces, which must be delivered to NAA by February 28, 2011.

Promote your brand in the 8 weekly mediaXchange Preview, mailed to all registered attendees and 12,000+ prospective attendees.  Premium articles appear first, and include your linkable logo above the fold.  Sample and ad specs to come.

Individual issue ads will be booked after December 15 if available.

The NAA mediaXchange program is the most used resource for attendees to make the most of the event, and often goes back to the office as a reference and a tool for peers who did not attend in person.

The Replica E-Edition of the program was well used in 2010 - an average of 385 views for each page.  A great opportunity to brand this convenient resource for newspaper executives before, during and after the event.

Also a great opportunity to show off your publishing technology -- provide the tools to publish and host the E-edition and receive "in-kind" credit of $2500, while still crediting $5000 to sponsorship levels and future priority selection credits.