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Check out our new networking, schedule and calendar resources for registered participants, now online.
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Sessions and Events
NAA mediaXchange is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, tactics and techniques to execute on print and digital strategies. The conference provides a unique opportunity to meet with key customers and to network with colleagues and industry thought leaders.
Sessions and speakers are subject to change.
Sponsorship of a session is a unique opportuntity to put your message in front of a targeted audience in a credible environment. For more information contact Kevin McCourt, 571-366-1055.
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8:00 AM - 4:00 PM
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Exhibit Hall Set-Up
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The eXchange |
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9:00 AM - 5:00 PM
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Marketing to Readers Symposium
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McGarry, Hugh
Handloff, Rich
Hoffman, Helen
Davis, Harry
Schaub, Dan
Hartley, Jeff
Steinbrink, Jerry
Ravera, Maria
Vinciguerra, Mark
Cohen, Mick
Key, Patty
Grissom, Angie
Bundrock, Chad
Pearce, Ray
Frank, Suzanna
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Breakout B--Lower Level |
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1:00 PM - 5:00 PM
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Digital Sales Executive Symposium
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Diez, Mario
Retsinas, Greg
Faust, Ray
Moreau, Michael
Knight, David
Scott, Don
Glines, Sarah
Bernados, Tony
Rasko, Rob
Berry, Brock
Carry, Marty
van Halsema, Dick
Gatto, Rob
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Breakout A--Lower Level |
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5:30 PM - 7:00 PM
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Opening Reception
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The eXchange |
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7:30 AM - 8:20 AM
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Breakfast in Exhibit Hall
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The eXchange |
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7:30 AM - 6:30 PM
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Exhibit Hall Open
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The eXchange |
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8:00 AM - 3:30 PM
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Advertiser Meetings
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Assigned Meeting Locations |
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8:30 AM - 8:45 AM
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Welcome/Opening Remarks
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Grand Ballroom |
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8:45 AM - 9:30 AM
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Opening General Session 1: Keynote Speaker
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Grand Ballroom |
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9:30 AM - 10:30 AM
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Navigating the Changing News Ecosystem
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Morgan, Betsy
Westin, David
Wolff, Michael
Quittner, Josh
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Grand Ballroom |
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10:45 AM - 12:00 PM
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Growing Audience Success Stories
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Annett, Graham
Taylor, Jason
Christofferson, Brooke
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Breakout A--Lower Level |
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New Revenue Models and Strategies
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Castillo, Roger
Babby, Ken
Thomas, Doug
MacDonald, Kirk
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Breakout B--Lower Level |
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12:00 PM - 2:00 PM
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Luncheon: Presidential Candidates to be invited
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Grand Ballroom |
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2:15 PM - 3:30 PM
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Paid Content Strategies: Are They Working?
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Doucette, Peter
DeSisto, Lisa
Gursha, Robert
Peck, Chris
Tasaka, Guy
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Breakout A--Lower Level |
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Social Media Tools for Advertisers
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Adee, Bill
McFadden, Andrew
Williams, Jed
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Breakout B--Lower Level |
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3:30 PM - 5:30 PM
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Extreme eXchange Networking
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The eXchange |
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3:45 PM - 5:30 PM
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Advertiser Roundtables
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Grand Ballroom |
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5:30 PM - 6:30 PM
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Reception on Exhibit Floor
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The eXchange |
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7:30 AM - 8:15 AM
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Breakfast in Exhibit Hall
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The eXchange |
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7:30 AM - 6:00 PM
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Exhibit Hall Open
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The eXchange |
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8:00 AM - 5:00 PM
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Advertiser Meetings
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Assigned Meeting Locations |
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8:15 AM - 9:30 AM
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Multimedia Audiences/Cross-Platform Insights
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Kresnicka, Susan
Steinbrink, Jerry
Conaghan, Jim
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Breakout B--Lower Level |
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Integrated Advertising Sales
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O'Loughlin, John
Neville, Moya
Faulmann, Bruce
Medeiros, Richard
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Breakout A--Lower Level |
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Mobile Product Development
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Pirani, Amin
Mayer, Michael
Barth, Dan
Vecchiarelli, Domenic
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Breakout C |
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9:45 AM - 11:00 AM
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Mobile Revenue Strategies
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Martin, Sandy
Klosowski, Allen
Schmalbach, Sarah
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Breakout B--Lower Level |
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Print Innovation
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Martoccia, Mike
Pikelny, Philip
Cohen, Mark
Champion, Lana
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Breakout A--Lower Level |
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11:30 AM - 1:30 PM
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Luncheon: Presidential Candidates to be invited
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Grand Ballroom |
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1:30 PM - 2:15 PM
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Dessert with Exhibitors
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The eXchange |
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2:15 PM - 3:30 PM
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Advertiser Panel: Perspectives Direct From Customers
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Brewer, Colleen
Sutton, Chris
Boone, Stacy
Branch, Richard
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Breakout B--Lower Level |
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Social Media to Drive Traffic
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Thomas, Brandon
King, Lila
Lyons, Silas
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Breakout A--Lower Level |
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3:45 PM - 5:00 PM
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Digital First: What It Really Means to News Organizations
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Burnham, Adam
May, Derek
Havens, Scott
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Breakout B--Lower Level |
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Reaching Young Readers: Digital Tips From the Digitally Savvy
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Breakout C |
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Sales Force Optimization
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Krans, Michelle
Lobred, Andy
Lane, Mark
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Breakout A--Lower Level |
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5:00 PM - 6:00 PM
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Reception on Exhibit Floor
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The eXchange |
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8:00 AM - 5:00 PM
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Advertiser Meetings
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Assigned Meeting Locations |
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8:30 AM - 10:00 AM
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Breakfast Speaker
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Grand Ballroom |
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10:15 AM - 11:15 AM
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Engaging Customers With New Products and Experiences
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Perpich, David
Ravindran, Vijay
King, Rob
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Grand Ballroom |
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11:30 AM - 12:30 PM
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Digital Shopping: New Products to Serve Retail Customers
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Tippie, Christopher
Farrell, Paul
Hendricks, Chris
Kawar, Mark
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Breakout C |
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No Debate: How to Capture Political Dollars
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Edmonds, Thomas
Kelly, John
Erspamer, Tom
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Breakout B--Lower Level |
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Video: The Sequel
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Murray, Alan
Rose, Bob
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Breakout A--Lower Level |
Download Your Search Result to Microsoft Outlook
(Note : This file can also be imported into ical/Google Calendar.)
- Right click the link below and save the file to your desktop.
- Open Microsoft Outlook.
- On the File menu, click Import and Export...
- In Choose an action to perform, click Import from another program or file, and then click Next.
- In Select file type to import from, click vCalendar - vcs, and then click Next.
- In File to Import, type the path and file name of the file that you just downloaded or click Browse to navigate to the file, and then click Next.
- In Select Destination Folder, click Calendar, and then click Next.
- Click Finish.
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Download Your Search Result to Microsoft Excel
- Right click the link below and save the file to your desktop.
- Perform either this...
- Open Microsoft Excel.
- On the File menu, click Open
- In Select file type to open, click Text Files - csv, and then click the file.
- Click Open.
- OR
- Double Click the file to open your speadsheet program
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