Conference Schedule

Time

Session

Location

5 - 5:30 p.m

NAA Annual Meeting

Floridian Ballroom L

5:30 - 7:30 p.m.

NAA mediaXchange Kickoff Social
Sponsored by Mediaspace Solutions

Island

Time

Session

Location

7:30 a.m. - 7:30 p.m.

Exhibit Hall Open
#exhibitmxc

Bonnet Creek Ballroom

7:30 - 8:30 a.m.

Breakfast
Sponsored by Newspaper National Network LP

Exhibit Hall

8:30 - 9:30 a.m.

OPENING SESSION

Welcome & NAA Business

NAA mediaXchange Facilitator: Tom Rosenstiel, Executive Director, American Press Institute
James M. Moroney III, Publisher & CEO, Dallas Morning News
Caroline Little, President & CEO, Newspaper Association of America

Keynote Address: Newspapers and the New Digital Age Community

Roy Spence, Chairman and Cofounder, GSD&M; CEO and Cofounder, The Purpose Institute

Roy Spence brings his expertise as head of a leading marketing communications and advertising company to this dynamic overview of how ideas and information flow through communities today – and the role that newspapers play. #digcommunity
Sponsored by USA Weekend

Silver Bell Award - The Ad Council

Peggy Conlon, President and CEO, The Ad Council

From supporting the nation’s efforts in World War II to providing important consumer information on the foreclosure crisis, The Ad Council has partnered with newspapers in serving local communities for seven decades. Since the mid-1980s alone, newspapers have donated more than a half-billion dollars in support of Ad Council
public service announcements. The Silver Bell Award honors media outlets that have exemplified bold leadership and support for public service advertising.

Floridian Ballroom A-F

9:30 a.m. - 10:30 a.m.

GENERAL SESSION

Market Analysis: The Strength of Digital Subscriptions

Moderator: Ken Doctor, News Industry Analyst
Gordon Crovitz, Co-Founder, Press+
Michael J. Klingensmith, Publisher and CEO, Star Tribune Media Co. LLC
Philip Pikelny, Vice President, Dispatch Digital; CMO, The Dispatch Printing Co.
Laura Hollingsworth, President and Publisher, The Des Moines Register

Representatives from small, medium and large markets talk frankly about what works and what doesn’t, results and the synergies between print and digital subscriptions. #digitalsubs

Floridian Ballroom A-F

10:30 a.m. - Noon

Associated Press Meeting

Floridian Ballroom A-F

Noon - 1:30 p.m.

NAA and AP Annual Luncheon

Erskine Bowles, Co-Founder, Campaign to Fix the Debt

Floridian Ballroom G-L

1:30 - 2:30 p.m.

Coffee and Dessert
Sponsored by The Associated Press

Exhibit Hall

2:30 - 2:45 p.m.

RESEARCH

"How America Shops & Spends"

Jim Conaghan, Vice President of Research and Industry Analysis, Newspaper Association of America

Get the latest data on consumer shopping habits and media usage, based on a national study of adult consumer shopping and buying behavior plus media usage habits. Takeaways include market intelligence on how consumers shop and purchase a variety of products, how they use newspaper media while shopping and buying, and the levels of engagement consumers have with newspaper advertisements. #HASS

Floridian Ballroom A-F

2:45 - 3:30 p.m.

GENERAL SESSION

The Power of Preprints

Moderator: Rick Edmonds, Media Business Analyst, The Poynter Institute
Steven Wolfe Pereira, Executive Vice President, MediaVest; Walmart Lead
Sandy Lohr, Vice President of Sales, Advance Digital

Why have preprints been the most durable form of newspaper advertising? What needs to be done to keep it that way? Are digital equivalents in the wings and can newspaper organizations grab a share of that action? #preprints

Floridian Ballroom A-F

3:30 - 4:15 p.m.

GENERAL SESSION

The Reinvention of Local Discovery Shopping

Introduction by Jack Williams, President of Digital Ventures, Gannett Co. Inc.; Chairman of the Board, Wanderful Media
Ben T. Smith IV, CEO, Wanderful Media
Dave Thomsen, Executive Vice President of Product and Design, Wanderful Media
Q&A: Grant Moise, Vice President of Digital, The Dallas Morning News

Join us for the debut of the newly reinvented Find n Save® local discovery shopping experience. We’ve built an immersive, fun, social shopping experience – across Web, tablet and mobile – that helps people discover sales and products they’ll love and supports them in the journey to purchase. During this session, we’ll introduce Find n Save’s new, highly innovative visual design enhancements and features. #findnsave
Sponsored by Wanderful Media

Floridian Ballroom A-F

3:50 - 5:45 p.m.

Advertiser Roundtable
Sponsored by Wanderful Media

Floridian Ballroom GHI

4:15 - 5 p.m.

Break

Exhibit Hall

5 - 6 p.m.

BREAKOUT SESSION

New Revenue Sources

Moderator: Robert Grimshaw, Managing Director, FT.com
Video: Nathan Richardson, Co-Founder and CEO, #waywire
Native Advertising: Dorian Benkoil, Co-Founder and Principal, Teeming Media
Digital Agencies: Grant Moise, Vice President of Digital, The Dallas Morning News
Social: Clark Gilbert, President and CEO, Deseret News Publishing Co. and Deseret Digital Media

Revenue streams are changing and evolving. Hear success stories, learn about novel approaches and discover the benefits of out-of-the-box thinking from some who are diversifying into promising new areas that help extend reach and brand. #newrev

Floridian Ballroom JKL

6 - 7:30 p.m.

Cocktail Party
Sponsored by Cxense

Exhibit Hall

Time

Session

Location

7:30 a.m. - 2 p.m.

Exhibit Hall Open
#exhibitmxc

Bonnet Creek Ballroom

7:30 - 8:30 a.m.

Breakfast

Exhibit Hall

8:30 - 9:30 a.m.

GENERAL SESSION

Why Invest in Newspapers

Moderator: Ken Auletta, Columnist, The New Yorker
Terry Kroeger, President, BH Media Group
Aaron Kushner, Publisher, The Orange County Register

For some publishers, it’s a strategic – not financial – decision to invest in newspapers. They’re backing up their investments with new twists on traditional approaches and exploration of other media formats. Learn more about why they believe newspapers are good business. #newsinvest
Sponsored by The Pisa Group Inc.

Floridian Ballroom A-F

9:30 - 10:15 a.m.

GENERAL SESSION

Seizing the Market

Terry Lundgren, Chairman, President and CEO, Macy's Inc.

The head of one of the nation’s great retailers – and a company that has made its own transformation – offers his perspective on the future of retailing and how U.S. consumers will shop in the 21st century. #seizemarket

Floridian Ballroom A-F

10:15 - 10:30 a.m.

Break

10:30 - 11:15 a.m.

GENERAL SESSION

The Newspaper of the Future

Alan Rusbridger, Editor-in-Chief, Guardian News & Media

Widely regarded as among the most innovative newspaper editors in the world, the man who has transformed The Guardian in England and made it a force in the United States describes how a changing editorial product will lead to new business. #futurepaper

Floridian Ballroom A-F

11:15 a.m. - noon

GENERAL SESSION

The Changing Landscape in Content Licensing

Moderator: William F. Baker, PhD, Journalist in Residence, Fordham University; President Emeritus, Educational Broadcasting Corp.
Christoph Keese, President of Public Affairs, Axel Springer
Srinandan Kasi, Interim CEO and President, NewsRight

Is newspaper media content over-aggregated? What is the future of licensing? What is the responsibility of aggregators? What are the prospects on licensing fees? Three leading thinkers in the field address these questions as well as other critical content licensing issues. #newslicense

Floridian Ballroom A-F

Noon - 2 p.m.

Lunch
Sponsored by FTI Consulting

Exhibit Hall

2:15 - 2:30 p.m.

Passing of the Gavel

Floridian Ballroom A-F

2:30 - 3:30 p.m.

Fireside Chat

Barry Diller, Chairman and Senior Executive, IAC and Expedia Inc.
Katharine Weymouth, CEO, Washington Post Media; Publisher, The Washington Post

Two of the media world’s most engaging personalities share their perspectives on the industry of today – and tomorrow. This freewheeling, wide-ranging exchange is sure to spark more conversation. #mXchat
Sponsored by Millennial Media

North Lobby

3:30 - 4:15 p.m.

GENERAL SESSION

Mobile: The Real Web 2.0

Moderator: Ed Baig, Tech Columnist, USA Today
Jason Fulmines, Senior Director of Mobile Ad Products, Gannett Digital
George Bell, President and CEO, Jumptap
Joe McCambley, Co-Founder and Creative Director, The Wonderfactory

Mobile has forever changed the way we communicate and conduct business. It’s expected that soon more users will connect to the Internet over mobile devices than on desktop computers. With the dramatic shift to mobile news consumption, we have seen new opportunities for development of specialized mobile content and apps. Do different platforms and devices require different content and monetization strategies? Hear real-life strategies from industry experts on what’s working and how they are doubling down on mobile. #realweb

Floridian Ballroom A-F

4:15 - 5 p.m.

GENERAL SESSION

Telling Our Story: Nielsen National Engagement Study

Chris Burnett-Wolle, Client Director/Media and Communications, The Nielsen Co.

Hear results of a cross-media study conducted by Nielsen on behalf of NAA. The study explores consumers’ sense of how these media rate on a variety of components – trustworthiness, personal connections to them, advertising usefulness and more. #newsengage

Moderator: Brian Tierney, CEO, Brian Communications and Realtime Media
Michael R. Gulledge, Vice President of Sales and Marketing, Lee Enterprises Inc.; Publisher, Billings Gazette Communications
Charity Huff, Co-Founder and General Manager, Tru Measure
Mary Meder, President, Harmelin Media

Floridian Ballroom A-F

5 - 6 p.m.

Reception
Sponsored by Millennial Media

North Lobby

Time

Session

Location

7 - 8 a.m.

Breakfast

West Lobby

8 a.m. - 3 p.m.

Audience Symposium
[Full Details] #audsymp
Sponsored by ACI - American Circulation Innovations

Floridian Ballroom GH

8 a.m. - 3 p.m.

API Transformation Tour: Selling Digital Products
[Full Details] #APItour
Sponsored by vSplash

Christian A. Hendricks, Vice President of Interactive Media, The McClatchy Co.

Bonnet Creek Ballroom XI-XII

8 a.m. - 3 p.m.

API/WAN-IFRA Youth Engagement Symposium
[Full Details] #youthengage

Floridian Ballroom J