Marketing to Readers - Focus Session

Marketing to Readers - Focus Session

Marketing to Readers & Attracting New Audiences

A special day long symposium on Monday April 2nd is designed to be an integral part of NAA’s 2012 mediaXchange programming. The topics address the key challenges confronting today’s audience development & circulation professionals provides a forum to address the toughest issues with the best in the industry. It also offers the chance to reconnect with colleagues and associates.

The agenda is designed to complement the balance of the mediaXchange programing while providing a venue for more in-depth discussion among audience and circulation professionals. Problem solving sessions will range from audience metrics and how to retain today’s multiplatform readers and the latest product launches for acquiring new audiences. The discussion will include revenue strategies and managing a complex distribution model. The sessions will include the most essential topics presented by the most qualified newspaper executives who will share what is working for them along with their marketing initiatives for the coming year.

The symposium builds on the success of last year’s well-attended program and is updated for today’s key challenges. The program includes sessions focusing on how to improve operational efficiencies, increase revenues, sell newspapers, and grow print and digital audiences. The agenda starts with a discussion of the evolving audience metrics that encompass marketing both digital and print audiences to advertisers.

The discussion will move to address the development and marketing of new digital products, optimizing revenue opportunities with multiplatform subscriptions packaging and the latest initiatives for acquiring new audiences.

The afternoon sessions will focus on models for improving a newspapers effectiveness in acquiring and retaining new subscribers, improving operational efficiencies and, of course, growing revenues. Along with addressing strategic issues, the programming incorporates the basics that remain vital to success as well as proven new ideas.

The day long programming incorporates the basics that remain critical to success, new ideas that have worked, and innovations in optimizing revenue. Scheduled sessions include:

Emerging Audience Metrics and Reporting Opportunities: The session will explore new ABC reporting opportunities and the print and digital metrics that matter.
Building Targeted Home Delivery Audiences: Presenters cover the methodology that is working in targeting the best prospects, making the right offer and retaining the readers that provide value to advertisers.
The Single Copy Value Equation: NAA’s Single Copy Committee will present the effective retail partnerships, initiatives optimizing the coupon craze and approaches in adapting to changes in single copy marketplace.
Effective Strategies for Optimizing Consumer Revenue across Platforms: Individual newspapers will present how they developed their multiplatform subscription packages that worked in building revenue while retaining readers.
Structuring the Organization to Leverage Expertise: The session will explore a variety of models developed by different newspaper companies that provide distribution, operational and marketing solutions and detail operational improvements they are experiencing.

NAA members can register now to receive the special rate for this Monday’s audience and circulation symposium and Tuesday’s audience-focused sessions.