"Countdown to the Show" attendee newsletter is the official communication to NAA mediaXchange registered attendees, prospective (prior year) attendees and other prospects (executives in the newspaper industry).  Each week, beginning  February 17 "Countdown" will be emailed to 20,000 industry executives.  It includes current announcement on sessions and speaker, along with product announcements, press releases, and other news from exhibitors and sponsors.

See an overview, read the details.  Note all exhibitors and sponsors confirmed by February 17 will have a minimum $300 credit to place announcements, additional announcements and premium positions are available. 

From the registration desk, in the main hallway past the general session room and exhibit hall, and continuing to the breakout and luncheon rooms, thirteen positions have been identified for standing signs.  See remaining locations.

$750 for the first sign, $500 for each additional with the same graphic.  You supply art (specs), we do the rest.

As attendees move from the conference hotel lobby to the conference area, they approach via escalator to the lower level of the facility.  Directly across from the base of the escalator, up to 8 attention getting banners will be hung, 5'w x 3' h.  See remaining positions and specs.

Add a second banner, complete with grommets, ready to hang in your booth for only $400 additional.

The NAA mediaXchange program is the onsite guide for participating newspaper executives - and many bring it back to the office as a reference and to share with colleagues.  Make it a part of your show promotion.

Available positions (All Full Page):

Back Cover: $1200 SOLD!
Inside Front Cover SOLD! or Inside Back Cover: $1000
Full Page (ROP): $800

Materials Deadline: February 17, 2010

Ad Specifications:
Full page-non-bleed: 8.5 x 12
Full page-bleed:        9.75 x 13.25
Ready to print PDF, and 300 dpi  CMYK

Supplier Showcase: new to mediaXchange: For each of three hot interest areas - Digital Media, Revenue and Paid Content/EReaders, Monday afternoon breakouts are dedicated to helping attendees learn about new ideas, products and services. In each track, five suppliers will deliver a fact-filled "elevator pitch". Twelve minutes per supplier, closely timed. Great opportunity to get your booth on the "must visit" list for self-selected prospects.

Sold Out! 

Thanks to:
Eidos Media
Local.com
Handmark
ICUC Moderation Services
ATEX

Supplier Showcase: new to mediaXchange: For each of three hot interest areas - Digital Media, Revenue and Paid Content/EReaders, Monday afternoon breakouts are dedicated to helping attendees learn about new ideas, products and services. In each track, five suppliers will deliver a fact-filled "elevator pitch". Twelve minutes per supplier, closely timed. Great opportunity to get your booth on the "must visit" list for self-selected prospects.

Showcasing:
E-renter.com booth 600
Second Street Media booth 613
Sales Development Services booth 118

Supplier Showcase: new to mediaXchange: For each of three hot interest areas - Digital Media, Revenue and Paid Content/EReaders, Monday afternoon breakouts are dedicated to helping attendees learn about new ideas, products and services. In each track, five suppliers will deliver a fact-filled "elevator pitch". Twelve minutes per supplier, closely timed. Great opportunity to get your booth on the "must visit" list for self-selected prospects.

Sponsor a session in one of the targeted tracks. Recognition in program promotion, on-site schedules, thank you sign at session room, introduce speaker, provide material on seats in session room. When specific program topics are defined sponsors will select tracks: pick now, by scheduled time, or when details are announced - first sponsorship selects first, etc. This is ideal for a company with a specific message to one interest track.

Strategy and Leadership

1) Reorganizing Leadership Teams to Manage Transformed Businesses
2) What is the Role of the Publisher in 2010 and Beyond?

Section Break: Sponsor a session in one of the targeted tracks. Recognition in program promotion, on-site schedules, thank you sign at session room, introduce speaker, provide material on seats in session room. When specific program topics are defined sponsors will select tracks: pick now, by scheduled time, or when details are announced - first sponsorship selects first, etc. This is ideal for a company with a specific message to one interest tracks

Digital Sessions

1) Opportunities with E-Readers and Other Emerging Devices
2) Digital Media Big Ideas Session
3) 10 Technology Trends for 2010
4) Growing revenue and audience with mobile applications
5) Leveraging Social Media Solutions (joint, with Revenue)

Section Break: Sponsor a session in one of the targeted tracks. Recognition in program promotion, on-site schedules, thank you sign at session room, introduce speaker, provide material on seats in session room. When specific program topics are defined sponsors will select tracks: pick now, by scheduled time, or when details are announced - first sponsorship selects first, etc. This is ideal for a company with a specific message to one interest track.

Revenue Sessions

1) Driving New Revenue from Small/Medium-sized Businesses
2) Re-organizing for Multi-Channel Sales
3) New Solutions for Retail Advertisers
4) Building Back the Automotive Sector - sponsored by AdPerfect 
5) Leveraging Social Media Solutions (joint, with Digital)

Section Break: Sponsor a session in one of the targeted tracks. Recognition in program promotion, on-site schedules, thank you sign at session room, introduce speaker, provide material on seats in session room. When specific program topics are defined sponsors will select tracks: pick now, by scheduled time, or when details are announced - first sponsorship selects first, etc. This is ideal for a company with a specific message to one interest track

Audience Sessions

1) Developments in Audience Metrics
2) Driving Circulation Revenue
3) Audience Development: 2015
4) Using Segmentation Strategies to Grow Audience
5) Successful Niche Product Strategies

Each attendee will receive a registration package, along with their badge holder and program.  Brand your company on this visible amenity that will be seen throughout the conference area throughout the show.

Position your company as "Breaking News" at a General Session. Sponsor one of four. Recognition in program promotion, on-site schedules, thank you sign at session room, introduce speaker, provide material on seats in session room. Pick now, by scheduled time, or when details are announced - first sponsorship selects first, etc. This is ideal for a company with a message of broad interest to the industry.

Confirmed General Session Speakers:

Rishad Tobbacowala, CEO, Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment. Mr. Tobbacowala will share insights on the future of marketing and advertising Monday morning.

Thanks to "Breaking News" sponsor USA Weekend!

IDEO, a consulting firm renowned for its design-based problem solving, will discuss their work with newspapers and insights on how consumers experience products and services Monday afternoon.

Jeff Hayzlet, CMO, Eastman Kodak Company, will discuss Kodak's transformation into a digital business and how to use marketing to build closer relationships with customers Tuesday afternoon.

Wednesday's general session will be a premium content panel. This panel of newspaper executives will discuss how they are developing premium content in print and online to drive more revenue from consumers.

Yes, there is a free lunch for mediaXchange attendees, made even better with the support of our two lunch sponsors. Pick a day -- Tuesday or Wednesday -- and be recognized for providing food for the body as well as food for thought.

Exhibiting and Sponsoring Companies at mediaXchange 2010 are NAA members only -- membership will be invoiced with exhibit space, and is effective through 12/31/2010. Please select the appropriate level based on total revenues of the company/corporation.