The way news is created, packaged, delivered and consumed has undergone dramatic transformation. New media players are leveraging aggregation tools, social media platforms and mobile technologies to engage news consumers in new ways. What is newspapers’ role in this new ecosystem and how do they support their investment in original content creation? This panel will offer perspectives from senior executives from Newspapers, NewsRight, Flipboard, Newser and Huffington Post/The Blaze.
Engaging Customers With New
Products and Experiences
As consumer and advertiser media behaviors
continue to shift, newspapers need to be prepared to serve their needs in new
ways on new platforms. This session will focus on how newspapers are innovating
to maximize digital platforms and more deeply engage traditional and new
customers. One of the many program sessions confirmed.
Updated January 26, 2012
Two timely pre-conference bonus sessions have been added to NAA mediaXchange, open to all registered for the conference for Monday, April 2, 2012.
Marketing to Readers will address the key challenges confronting today’s audience development & circulation professionals including how retain today’s multiplatform readers and the latest product launches for acquiring new audiences. this pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement for immediate revenue generation.
Digital Sales Executive Program this half day pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement for immediate revenue generation.
